Digital Decisions: Enhancing the Ordering Process with QR Menus
Deciding what to order at a restaurant can take a bit of time. Even if a customer is familiar with what is on offer at your eatery, it is still common to observe them scanning the menu and thinking before placing their order. Patrons could take slightly longer to make up their minds when there are offers and promotions. This could cause a queue to build up behind the customer at the counter.
Most patrons of Quick-service Restaurants (QSR) want what the name suggests: quick service. If they have to be stuck in queues there is bound to be some disgruntlement and we all know what this could mean for business. At the same time, it would be suicide to try to rush the person who is placing the order. Besides, you should be latching on to every opportunity to upsell and pump up the bill.
This quandary can be easily resolved by introducing a digital menu. When you have an online menu, a customer can simply scan a QR code, browse through the items and make up their minds before they get to the counter. By giving the customer an opportunity to weigh up their options in advance, the ordering process becomes a lot smoother and you can say goodbye to long queues and grumpy clients.
In addition to facilitating a more efficient ordering process, digital menus also offer the advantage of being dynamic, allowing you to make changes that go live immediately. This means that as soon as you add your specials and promotions they will be visible to customers. All you need to do is include the information to your virtual menu – there is literally nothing else to update. There is no need to slip in small flyers or print special notices, everything will already be seen by the customer. It is both fast and hassle-free.
In these economically challenging times, you may feel that this sort of upgrade may be well beyond the means of your QSR. There is good news for you! You can now create free QSR menus with Applova. And setting it up is a breeze. In fact, you can create your free QSR menu in just five minutes: upload your logo and customize your theme, set up your products, generate your QR code and display. It really is that simple!
You can publicize your digital menu in an umpteen number of ways. You could paste it at the entrance, create a table tent, place it at the drive through, stick it onto your packaging, and slap it onto the windows of your restaurant. The more you display your QR code, the greater the possibility of customers viewing your menu, ultimately increasing your opportunities of garnering business. Thus, when you create a free QSR menu you automatically get free publicity!
Applova’s free digital menus allow you to make as many changes as you want without incurring any cost. Once you have launched your virtual menu you can tweak and alter as much as you like and you do not have to pay a cent. You can run promotions, offer discounts, introduce new dishes, create seasonal specials and be as innovative and as creative as you want to be. Just make sure you are ready to execute because changes you make online will be seen instantly by your clients.
This is a digital age – now this may be a cliche, but that does not discount the truth in the statement. In order to thrive in this era you too must jump on board the virtual bandwagon. What better way is there to do that than by creating your free QSR digital menu with Applova?