How to Compete with a Restaurant That Offers Almost the Same Menu
You need to establish a brand if you’re running a restaurant. You want people to think about you if they’re looking for something to eat. For instance, those who want instant crispy fried chicken will most likely go to McDonald’s. It’s their niche, and it’s tough to compete in that lane. Before you even think about competition, you should consider what you’re good at. Sell dishes that you’re good at or something that your hired chef can cook. The problem is that even if you already found your lane, there might still be competitors who will take some of your potential customers away. If a nearby restaurant offers almost the same products as you, these tips could help.
Never compromise on quality
The selling point of any restaurant is the quality of the food. Make sure that you only sell quality meals that everyone will love to eat. You can’t compromise in this regard since it might affect your entire reputation. It means that you have to partner with the right suppliers. Look for a supplier that can offer the ingredients you need to cook the dishes on your menu. If you need to use jackfruit, you can work with a reliable jackfruit supplier.
Offer a competitive price
Find a way to sell your dishes at a reasonable price. You can look at how much your competitor is offering the same dish for and see if you can go lower. Again, quality is the priority. It would help if you didn’t let price get in the way. If a low price could adversely impact the taste of your dish, you have to reconsider your decision.
Focus on advertising
You can overwhelm your competitors with ads. Given the ease of doing online advertising, you don’t have to spend a lot in this regard. Using the right platform, you can reach a lot of people with the ads and entice them to buy what you offer. The key is to have creative ads that will highlight the dishes on your menu. Ask your friends to help share the ads and request testimonials from your loyal customer. If real people recommend your restaurant, it’s easy to convince more people to buy.
Focus on positive advertising and never engage in dirty tactics. You won’t succeed by pulling your competitors down. They will find a way to reach their target audiences, and so will you. However, if they pull some negative stunts, you should have a reputation manager deal with the incorrect information.
Offer something else
You can look for new dishes to put on your menu. It doesn’t mean you give up on the fight. It shows that you want to attract more attention, and give your potential customers more choices if they dine with you.
It’s challenging if you’re up against a known name in the business. You have to find a way to stand out even if you offer almost the same dishes. If more people can see that you’re better, you can have more customers.
